As a Digital Strategy & Performance Consultant for Regenesys Business School (via agency engagement), I led digital growth initiatives for management and professional education programs in a competitive EdTech landscape where lead quality, enrollment conversions, and long consideration cycles required a structured, full-funnel acquisition approach. The engagement began with a comprehensive analysis of the student acquisition journey—assessing channel performance, audience intent signals, creative resonance, landing page experience, and the transition from digital inquiries to admissions counseling—to identify friction points limiting enrollment efficiency. Based on these insights, I designed a full-funnel, intent-led growth framework that prioritized high-intent discovery channels, introduced systematic experimentation across media and creatives, and embedded CRO and analytics into the core operating rhythm. By aligning performance marketing with admissions workflows and instituting continuous optimization cycles grounded in real-time performance data, the engagement evolved from campaign-centric execution to a scalable student acquisition engine—resulting in improved lead quality, stronger enrollment readiness, and a repeatable digital growth framework for sustained intake across programs.