As a Digital Strategy & Performance Consultant for Runwal Realty (via agency engagement), I led performance marketing initiatives for residential project launches in a dynamic, price-sensitive real estate environment where scaling demand efficiently while maintaining lead quality was a constant challenge. The engagement began with a detailed performance audit across channels, audiences, creatives, and landing page journeys to identify inefficiencies impacting cost per acquisition and conversion rates. Based on these insights, I redesigned the performance framework around intent-driven channel allocation, structured experimentation across media and creatives, and continuous CRO to improve funnel efficiency from first click to qualified inquiry. By introducing disciplined optimization rhythms, real-time performance monitoring, and tighter alignment with on-ground sales feedback, the engagement shifted from fragmented campaign execution to a cohesive, scalable acquisition engine—resulting in improved lead quality, more efficient media utilization, and a predictable flow of qualified demand to support sustained sales momentum.